Gym Hub
Muscling in on the fitness market
Overview
The Gym Hub is a low cost gym and comprises part of the Impulse Leisure Group. Budget gyms are the biggest area of growth in the UK's fitness industry. The Gym Hub approached Shout to create advertising campaigns to promote their Wickford gym in Essex, and to help launch their new site in Worthing, West Sussex.
The Challenge
The challenge was to help The Gym Hub move away from the stereotypical 'sculpted' gym body to something more relevant and personal. Through our strategy session we identified the need to create a series of gym 'personas' and the concept for the campaign was born.
Our Solution
Shout created a striking 12-month campaign centred around the hashtag, #whatsyourreason. We injected a sense of fun through different gym-going personas. From the bride-to-be to the older guy who wants to stay sharp, the head-turning campaign was launched across billboards, buses, posters and train stations throughout the South East.
Project Gallery
"The whole campaign was brilliantly executed. We've seen a huge uplift in enquiries as a result of increased awareness."
— Karl Hayes — The Gym Hub
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