Pravha
Fresh graphics for Czech beer brand pop-up
Overview
Shout partnered with creative production agency Wholehearted to create a pop-up bar in East London's iconic Old Truman Brewery for the Czech beer brand Pravha & Staropramen. The event space was cleverly split to reflect both brands.
The Challenge
The challenge was to create distinct visual identities for two halves of the same event space — the traditional Staropramen brand and the more youthful Pravha — while maintaining a cohesive overall experience.
Our Solution
Shout designed striking graphic environments for both spaces, with Pravha's area featuring bold, contemporary visuals aimed at a younger market. The result was a memorable pop-up experience that perfectly represented both brands.
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