Victoria Square
Braintree District Council's Manor Street regeneration project
Overview
Braintree council called on Shout to create a brand identity for a £100million regeneration project designed to secure the outside investment they desperately need.
The Challenge
Braintree came to Shout with their plan for the regeneration of Manor Street, a project including the construction of homes, a hotel, bus interchange, car parks, and a Livewell health club. A compelling brand identity that would tell the story of Braintree's evolution was essential.
Our Solution
Shout began by creating a focus group of local residents, businesses and council members. We ran our Brand 'Discovery' Workshop and unearthed ideas on names and the core brand personality. Our designs drew heavily on Braintree's heritage as a textile town, borrowing patterns from Braintree's Warner Textile Archive while adding a modern twist. The overall look combined history with contemporary — signalling that Braintree is on an exciting evolutionary journey.
Project Gallery
"Shout took us through their branding process which involved a strategy session with all our key stakeholders. The resulting brand and identity they created hit the brief and was well received. We can highly recommend them as a first class brand/marketing agency."
— Braintree District Council — Victoria Square
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